Mengniu Group's President, Lu Minfang, stated that Mengniu will focus on sustainability, innovation, digitalization, and brand strength. Through resonating with top global sports IPs and the "Born for Greatness" Mengniu spirit, they aim to promote healthier lifestyles and mental well-being, and contribute to China's journey towards becoming a world-leading dairy powerhouse.
Li Pengcheng further revealed that Mengniu will strive to achieve leading manufacturing and energy efficiency globally, with the least resource consumption, to create eco-friendly and environmentally sustainable "green factories" for all its facilities by 2030.
Zhang Xuguang, assistant vice president of Mengniu Group and head of the Global Research and Innovation Center Nutrition Science Research Institute, explained: The first "good" is from good sources, fully integrating different milk sources such as cow's milk and goat's milk to achieve a sustainable combination of various high-quality nutritional components from different sources.
The second "good" is good combinations. Mengniu Life Nutrition Milk can enhance nutrients for different groups of people, such as the elderly, children, and those with specific needs like metabolic health and cardiovascular health. This achieves a nutrient delivery system based on milk, tailored to specific functionalities.
The third "good" is personalized choices. In the future, Mengniu will integrate precision nutrition technology into the design of Life Nutrition Milk, utilizing personalized evaluation algorithms to generate precise nutrition formulas.
During the event, Mengniu Group’s CDO, Li Chengjie, unveiled the "world's first nutrition and health domain model" MENGNIU.GPT. AI nutritionists based on this model will provide every family with all-day, real-time, high-quality nutrition and health services. The model will be open to the upstream and downstream ecological chain, pioneering the development of the broader health ecosystem.
Mengniu Group's President, Lu Minfang, announced during the event that Mengniu has successfully renewed its partnership with FIFA, achieving a "Grand Slam". Mengniu has officially become the global official sponsor for the 2026 FIFA World Cup, 2027 FIFA Women’s World Cup, and 2030 FIFA World Cup, continuing the legacy of the centenary World Cup and embarking on the centennial journey with Mengniu.
"Through the FIFA World Cup, a top global event, Mengniu represents Chinese brands on the world stage," said Lu Minfang.
"Mengniu will fully embrace globalization, bringing health and happiness to the world alongside top global sports events, and shining brightly with every consumer."
